Find Your Brand

Posted on April 11, 2012 in Archives by Katie Oskin

 

I am the captain of a small Polymer Clay Team on Etsy.  I am writing a new series for the PCETeam Blog on “Building Your Brand.”  We are working all month to “Build our Brand.”  The post that follows has been adapted to this blog with more detailed and specific information, but the idea and concept originally posted to the PCETeam blog.  However, we felt that this information is something that even our readers should know.

What is your brand?

Do you have a brand?  If not, it’s time to get one! Successful stores have not only a “theme” and “image” to their store, but something that they market their entire store by.  One of the new additions to our monthly team newsletter is the  “Build Your Brand” marketing ideas.  Our brand is just as is shown all over our social media pages, newsletters, & business cards.  Our brand (as if you couldn’t guess) is Parker.  Parker is the face of Kater’s Acres.

Perhaps you’re not good with graphics and digital art design?  Our graphic designer has done an exceptional job of branding Parker.  The link to her and her shop is in the right hand sidebar.  But don’t take our word for it.  Go through Etsy and type in the search box “etsy graphic set.” Or design your own search ideas and see the literally thousands of graphic artists willing to brand your shop for you.  Yes, this costs money.  But if you want a cohesive look to your store and social media pages, then it’s time to “Be Your Brand” and gain traffic, make friends, and satisfy customers who will want to come back for more.

Remember, branding is more than what your store looks like (graphic wise).  It is how you present your store.  Seriously think about what you are offering your customers and what they are seeing when they take time from their busy lives to shop in your little corner of the world.

 
14 Comments for this entry
ReneeRoughCreations
June 5, 2012
16:15

You're right Parker is very easy to spot & associate with your "brand"-I'm working on mine-to get that signature piece.

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Victorian Swag
April 11, 2012
23:26

>Great tips! Thanks!

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petite hermine
April 11, 2012
22:08

>Branding IS very important. What a great job kelly did on your Parker logos/images 🙂

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Krystal
April 11, 2012
20:58

>Love yours! Not sure what my brand would be – since I'm just off the wall currently. Maybe some day I'll find mine.

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Mandee
April 11, 2012
19:20

>Love it katie

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Crystal
April 11, 2012
17:19

>Great article. Thanks

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Ana
April 11, 2012
11:15

>This is so true, branding is very important as it is what your shop is about and it's the first thing that people see, so how you look on the outside is key in attracting new clients. Thanks so much for the reminder.

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SibStudio
April 11, 2012
09:39

>I've been working on branding also. This was helpful – thanks!

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Paige @ Little Nostalgia
April 11, 2012
08:51

>Great points! Branding is also something that should extend to your craft show displays, packaging, even how you dress when you're selling in person.

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Sewinggranny - Mona
April 11, 2012
08:42

>I wish I had something like Parker to use as a brand… still trying to figure out mine.

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BillGuestPhoto
April 11, 2012
00:35

>branding is the key to success great article!!

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vintagebyrachel
April 11, 2012
00:01

>Nice to meet you Parker 🙂 I love your smile !!
That is great. They Absolutely did fantastic job !!! Xo Rachel

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Mt. Baldy Glassworks
April 10, 2012
23:29

>Thank you Katie, great article!

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Aulani Photography and BH Giveaways
April 10, 2012
23:25

>I love your Parker graphic! It is perfect. Great post.

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