Posted on April 11, 2012 in Archives by Katie Oskin
I am the captain of a small Polymer Clay Team on Etsy. I am writing a new series for the PCETeam Blog on “Building Your Brand.” We are working all month to “Build our Brand.” The post that follows has been adapted to this blog with more detailed and specific information, but the idea and concept originally posted to the PCETeam blog. However, we felt that this information is something that even our readers should know.
Do you have a brand? If not, it’s time to get one! Successful stores have not only a “theme” and “image” to their store, but something that they market their entire store by. One of the new additions to our monthly team newsletter is the “Build Your Brand” marketing ideas. Our brand is just as is shown all over our social media pages, newsletters, & business cards. Our brand (as if you couldn’t guess) is Parker. Parker is the face of Kater’s Acres.
Perhaps you’re not good with graphics and digital art design? Our graphic designer has done an exceptional job of branding Parker. The link to her and her shop is in the right hand sidebar. But don’t take our word for it. Go through Etsy and type in the search box “etsy graphic set.” Or design your own search ideas and see the literally thousands of graphic artists willing to brand your shop for you. Yes, this costs money. But if you want a cohesive look to your store and social media pages, then it’s time to “Be Your Brand” and gain traffic, make friends, and satisfy customers who will want to come back for more.
Remember, branding is more than what your store looks like (graphic wise). It is how you present your store. Seriously think about what you are offering your customers and what they are seeing when they take time from their busy lives to shop in your little corner of the world.