Build Your Brand Through Love

Posted on August 8, 2012 in Build Your Brand by Katie Oskin

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Every Wednesday some of you join me here to talk about Etsy Success and Building Your Brand.  Every Wednesday I try to give you my best, easy and sound tips for succeeding on Etsy.  This week I had a question really throw me for a loop.  This question inspired today’s blog post.

Etsy Success: All You Need is LOVE

A teammate asked me this week if she should make what sells or make what she loves.  Allow me to be honest.  If you truly want to succeed at your Etsy store, then the answer can only be one thing.  You must do what you love.

Parker Love Graphic by KatersAcres

You might think I’m crazy by saying this and some of you may actually write me off because I have said this.  However, let’s think about it.  Why would you want to sell something simply because it sells.  Very few things can actually be “timeless” in the retail sales market.  Just because J Crew’s Bubble Necklace is popular today, does NOT mean that it will be popular a year from now.  This being said, while you may make some sales from a J Crew Inspired Bubble Necklace, you aren’t going to solidify yourself and set yourself apart from other Etsy sellers.  Why?  Because when you type” J Crew Bubble Necklace” into Etsy, you come up with over 600 items.  The chance of someone stumbling onto your necklace and paying your handmade price instead of the overseas China knock-off prices is slim.  Why would you want to do this to yourself?

Why wouldn’t you want to take that same time, energy, and effort to create something that’s as much about you and your personality as it is about your art form?  When people ask me how I came up with Parker, the answer is easy.  Parker is an extension of myself.  I see the world the way Parker sees the world.  My Mom has told me for years that I see the world through “rose colored glasses” and my husband now echoes the same thing.  That’s the main reason I love Parker, but the secondary one is this: because I have fun with Parker.  If you don’t have fun in your creating and building of your brand, then why are you doing it anyway?  Now please know that you do not have to create a character like Parker to create, brand, market, and sell something you love.

This is a fantastic jewelry artist, Janet Galla, that uses only buttons in her creations.  She is passionate about them and loves them! She builds them into one of a kind creations and designs that she has trademarked and copyrighted.  Listen to what she writes about a button: “A button is an incidental item, an after-thought in the world of fashion…these tiny trinkets remind us of life’s biggest moments. A nervous bride recalling how her hands shook as she buttoned up her dress. A father remembering his child tugging on his jacket when standing for the first time….weaving them into wearable art that reflected the beauty of these moments.”  I don’t know about you, but I have never heard such lovely sentiments about a button before.  This artist has single handedly turned a button into a gorgeous work of art.

So when deciding if you should make something because it sells or because you enjoy making it, I pray that you follow your heart and make something that you can pour your heart, soul, and energy into so that not only is it a joy to make, but it also brings joy to your clientele knowing that they own something that was created from the heart.  In case you STILL need convincing, you can read a similar sentiment direct from the Etsy blog.

Thanks for joining me today. Join me next week to Build Your Brand on Etsy & experience success.

 

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24 Comments for this entry
A Piece of Lisa
August 11, 2012
21:37

This is so true, Katie!! I’ve been ‘in the business’ for over 20 years, and if I had hitched my wagon to trendy things, I never would have lasted. I make waht I love. What I love has evolved over time, but I have stayed true to myself. I have a terrific local following for my work, especially my limited edition Christmas ornaments, so it just goes to show you, that if you do what you love, success will follow. Thanks for sharing this wonderful post! If only more people really BELIEVED this!!

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Katie
August 12, 2012
20:21

Thanks for joining me Lisa. I’m glad you stopped. I’m so happy for you that you and your clay creations have found such success!!! Good for you!

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Laura
August 9, 2012
18:31

WOW Katie, Great article as usual. You really hit the nail on the head with this one for me. I have been working on branding my shop/site for weeks now. You have definitely helped me with making the hard decisions I have been putting off.

Make What You LOVE!!!!

Thanks

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Katie
August 9, 2012
20:24

I’m glad it hit home to you Laura! Making what you LOVE is the most important part.

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Natasha
August 8, 2012
18:47

Great advise Katie! I you don’t create something you love, then it is just another job.

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Katie
August 9, 2012
07:43

I hadn’t even thought of that Natasha…but you are right. If you don’t love it, it becomes labor & a job. At least if you love it, it is FUN.

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Crystal
August 8, 2012
17:40

Great article!

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Katie
August 9, 2012
07:43

Thanks for stopping Crystal.

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libbi
August 8, 2012
16:16

Great blog Katie! And yes, infuse your work with love. The whole world will be happier!

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Katie
August 9, 2012
07:42

Amen Libbi! That’s ONE of the reasons why I love your work. You pour your heart and soul into it. WOW!

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Charlene
August 8, 2012
14:40

What an amazing article! Here’s to making what you love! Thanks so much!

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Katie
August 9, 2012
07:42

If we all made what we loved, think of the AWESOMENESS that would be part of the PFT!

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MagicByLeah
August 8, 2012
14:13

Wow, great post Katie and you are so right. Even if what ‘sells’ makes money, if you’re not happy doing it you will wind up resenting the process
and fascinating about the button story. I’m picturing a little kid tugging on a grown-ups jacket, priceless

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Katie
August 9, 2012
07:42

That’s ONE of the reasons why so many things in my shop will not be renewed. I do not LOVE making them…I LOVE making Parker’s though!

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Janet
August 8, 2012
13:53

WOW! This is very well written and very true. Thank you Katie for choosing to feature my shop and showing my ring!

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Katie
August 9, 2012
07:41

You are welcome Janet! Thanks for loving what you do!

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Ariella
August 8, 2012
12:06

You’re absolutely right! My best-selling item is something I thought NO ONE would buy – I only started selling the cake toppers because I thought they were adorable and had leftover supplies from making the ones for my wedding cake. Making what’s popular or trendy at the moment is fine, but no one is going to remember you for it. If you make what you love though, you’ll enjoy it more and won’t be lost in a sea of look-alikes, plus chances are that there’s someone else out there who will love it too!

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Katie
August 9, 2012
07:40

See how LOVE makes the difference. Great testimony too!

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Marianne - Calliope
August 8, 2012
10:15

Katie – You’re so right. Not fulfilling at all to just make stuff. Your heart needs to be in it.

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Katie
August 8, 2012
10:20

Thanks for stopping by Marianne! Love is truly an important part of creating.

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Jill Q
August 8, 2012
09:24

Love this article, Katie. “All You Need is LOVE” … words to live by!!!

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Katie
August 8, 2012
09:26

I hadn’t even thought of that song! What a great addition to the post. Thanks for stopping Jill.

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Janet
August 8, 2012
09:01

Hi Katie..This is the first of these that I’ve read from you..It was on my Facebook page and I almost never have time to go there..I’m going to be sending my tarts to Nebraska in the fall to a new all handmade shop..I know this a door that God has opened for me..Her shop is all American handmade and she is a Christian..She found me on Etsy way back in the Spring..I was curious about a copyright..I see that you have one on Parker now..anyway..If you have blogged about that please let me know..I need to read your blog more often..Just now getting a little time to do so..I hope to reapply to the Etsy team before the year is out..I’m going to miss you guys on the threads..Just reading them kept me feeling involved..Rules are Rules and I certainly understand them..Take care…Janet

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Katie
August 8, 2012
09:11

Hey Janet! What an awesome opportunity for your tarts. I hope that they do well in Nebraska.

I do a Build Your Brand post every Wednesday, I’ve written on several different topics. You can go HERE to read more of them. http://katersacres.com/category/etsy/buildyourbrand/

I did my copyright online, there are several sites available.

I hope you do come back to the team. I miss seeing you around, but I do know that life can be very busy. HUGS dear friend!

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