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Posted on May 8, 2013 in Build Your Brand by Katie Oskin
Does your Etsy business or your Etsy store slow down in the summer months? The majority of Etsy stores experience a significant slow down in sales (not in traffic) over the summer months. But this year, you are canceling that summer slump – yep – summer slump … Cancelled!
Do you know why it’s called the holiday rush? It’s because everyone is rushing around trying to get it all done … hence, the “holiday rush.” The same is true for most Etsy stores in the “etsy business world.” Things are slow in the summer, pick up around August, and by October, the “holiday rush” has begun. So as most Etsy sellers do when the summer season slows, they stop putting effort and energy into their Etsy stores. This year, you’re going to change all that … what follows are some of my best tips to help you get through the “summer slump” and beat the “holiday rush” all at once.
So why are you canceling your summer slump? Because if you don’t, the holiday rush will leave you frazzled and ready to rip your hair out. Trust me, I know the feeling …
Yep, I know what that feels like. And then summer comes and it’s your turn to relax, spend time with the kids, take a vacation from … well from everything. So your listings expire and you haphazardly renew them, not changing anything (which is wrong by the way).
So here’s what you’re going to do: you’re going to sit down and plan your holiday season NOW (yes it is early). You’re going to do this because you will find (if you’re like most Etsy stores) that with the slowing of sales you now have more time to work on your designs, market yourself, plan sales, get social media followers. And … here’s the best thing … you can do it in as little as an hour a day (see this post to learn how)!
You do need a plan and a way to work a little bit every day. You will be more productive if you work in little amounts every day as opposed to cramming everything into a long 10 hour work day. Plus, you will be happier because you will fill your “creative need” but also be able to work ahead of yourself.
You need a plan of how you are going to work. Maybe daily studio time won’t work for you, that’s okay, but make a plan. My studio is a gorgeous polymer clay studio … but it’s in the basement and has only 2 glass block windows and no air conditioning. So my summer plan is to get in the studio in the morning, not in the afternoons / evenings like during the cooler months. But this will also allow time for me to enjoy the sun, gardening, and other “normal” summer afternoon activities.
Take these warm summer months and work on making new inventory to fill your Etsy store for the 4th of July, Back to School, Halloween, Thanksgiving, and yep … Christmas.
Don’t let this summer catch you being lazy. Take time to enjoy life and the warm summer months, but also work ahead to save yourself stress and heartache during the “holiday rush.”
Thanks for joining me today. Join me next week to Build Your Brand on Etsy & experience success.