Posted on August 22, 2012 in Build Your Brand by Katie Oskin
Most people who are selling on Etsy, just want to do one thing: stand out amongst the crowd. Let’s do an experiment. I want you to type these search words into Etsy and see what you get: “knitted scarf“, “polymer clay figurine“, and “fabric coaster.” Here’s what you should have found 37,725 items for “knitted scarf”, 4,064 items for “polymer clay figurine”, and 3,204 items for “fabric coaster.” What’s the thing in common with these, there are literally thousands of items to sort through to get your item found. These next few tips are going to show you how to add details in order to get found, stand out amongst the crowd, and experience Etsy success!
Details Matter: Some people list 6 things in their store at one time. I have mentioned this over and over in this series and I can not be more serious: do not do this! If you have the time to sit down and do that many listings, then schedule them in draft mode and post them 1 item a day, no more, no less. If you relist or list 1 item every day, this keeps your shop as “active” and will work for you in the search results. Please, I beg you, do not break this rule. If you have 1,000 things in your shop, the rule is still the same. You list or relist one item at a time. This does not mean that you can only list/relist one item a day. As a general rule of thumb, every shop should follow this. But for larger stores a version of this may also be appropriate. If you are a larger store try listing/relisting one item in the morning, one item in the afternoon, and one item at night. For any store, pay attention to your stats before beginning this and a week after you’ve done this at least 5 days and watch your traffic spike! Trust me, this works. And if you do this, you will experience Etsy success!
Details are something that you can not afford to miss if you want to experience true Etsy success. Here are five easy things that most sellers mess up. If you can get these basic five things accomplished for every item in your Etsy Store, you will sell more, get more hearts, experience a boom in views, and even make a dollar or two.
1) Photograph – I can harp at you over and over and over for this. You must have good photographs. People see your photographs as part of your product. If your photographs stink, they automatically assume your product does too. And what does this mean? It means you won’t sell your item on Etsy any time soon.
2) Story – Etsy has told us many times that those people who tell stories in their ads are more likely to sell. Let’s be honest if you read “this lovely red scarf was made just for you” or if you read, “on my recent trip to the Painted Dessert I found myself in awe at all the red that flowed through the rocks.” Which do you prefer? Stories help us paint visual images about our product. You sell online, people can’t touch or feel your item, you have no choice but to use words to describe it to the best of your ability.
3) Spelling – We all mess up every now and again. Messing up is okay, but repeated incorrect spellings in your ads are not okay. Why? It makes you seem un-intelligent…but you’re smart, aren’t you?! Yes you are. So please, proof-read. This being said, you will make a mistake. If you do, correct it, no big deal. If you see your friend has made a mistake in their ad, be a pal and let them know so that they can correct it too. (Special thanks to Jill for helping me out on this last week).
4) Written Ad – This is essentially a spin off of number 2 and number 3 above. But here’s the bottom line. You know that copy & paste that you do for every ad? You need to stop that right now. There are several good reasons to stop this: first is that the search engine bots don’t like repetition. The second is that your buyer does not like repetition either. Framework is different than repetition. You can add your links to the things you value in a few listings here and there, but don’t inundate your buyer with the same exact information on every listing. That’s what your profile page is for!
5) Price Point – What a difficult subject for every seller on Etsy: pricing. We will discuss pricing heavily in a few weeks and give you example formulas and ideas that you can branch off on. But for today, here’s the nitty gritty: you need a rubric. A rubric is a standard of measure. It’s the way that you gauge an item’s value so that everything in your shop has consistency. It’s based not solely on materials, but time, fees, and so much more. For a starting point on how to price your items, visit the Etsy blog for some great tips & information on pricing your items. You can also visit my TIPS board on Pinterest for other valuable information.