Posted on September 12, 2012 in Build Your Brand by Katie Oskin
Etsy’s position on treasuries has always been one of promotion of others. While some have abused that privilege, the basic functioning of a treasury and how they work is still the same. For today’s Build Your Brand series, we are going to discuss this basic etsy tool, some of the basics of building a treasury, and how to create an effective etsy treasury that might make it to the front page by using key visual elements & theming. Use this basic etsy treasury tutorial to help you build your own brand, while building a fantastic & eye catching curated treasury.
Before we can discuss anything, we have to know what something is. A treasury is a curated list of 16 items made by one person on Etsy. The “curator” of the treasury does not have to be a store seller, they only have to be an Etsy user to create a treasury.
The purpose of a treasury is to give exposure to items you like, most often that fit into a theme. It is not for self promotion or for self gain. A treasury is a tool on Etsy that can be used in a variety of ways. Over Etsy‘s history as a marketplace treasuries have become an important part of your marketability and currently one of the only ways to reach the coveted front page position.
If you want a chance for your treasury to be placed on the front page, seek out the Merchandising Desk for the current month and build treasuries related to some of their promotional topics, color schemes, or themes. (As of the publication of this post, they have been no new Merchandising Desk reports for either August or September).
If you don’t like any of the topics the Merchandising Desk has suggested, feel free to pick your own topic or color scheme. When I am shopping for something specific, I will often create treasuries to showcase things that fit that theme.
When you simply don’t know what to create, use these ideas to help you:
Once you have established what theme you will be using, it’s time to find your items. However, like everything else, there is a catch. Here’s the nitty gritty … if you want your treasury to hit the front page, then you MUST choose a cohesive theme with 16 items whose photographs are above reproach and “perfect” in every way. If you ignore this important rule, your treasury will never make it to the front page.
If you have further questions or what more information on etsy treasury tutorials, please visit the etsy blog for more information.