Posted on March 31, 2012 in Build Your Brand by Katie Oskin
When you were growing up, you probably heard your parents telling you to say your “pleases and thank yous’.” I know that I did! Manners are STILL important and saying “thank you” is a vital part of having a successful online business. We let online sales become “impersonal.” Personally I blame mass marketing websites like eBay for this. An invoice and your item is all you receive. No thank you note, no “thank you for your purchase” email…we are people and even online sales require us to put forth a little extra effort.
Saying “thank you” is very important…but it’s not something that we do often enough. Thank you notes in your packages when you send them are nice. But what are you doing for the people who don’t buy from you? This is an area that is being looked over every day. Are you struggling to get noticed on Etsy? Do you find yourself feeling invisible within the thousands of sellers online? Perhaps it’s not what you ARE doing, but it’s more what you are NOT doing.
How often do you say “thank you?” Etsy user agreements do not allow us to “convo” someone who adds us to their circle, favorites our shop, hearts an item, etc. This being said, I can’t tell you how many times people have done that to me. Personally I feel it’s like begging instead of saying thank you. They bombard me with a convo longer than this blog post will be about who they are, why they have a store, their “story”, and of course a “thank you” coupon. While the gesture may be nice, it is most definitely a ‘canned’ (copy & pasted) letter that they send to everyone who shows their store some love. This being said, I by all rights could turn them into Etsy for violating their user agreements…alas, I do not. I’m just not that mean. I simply take my frustration out on the “delete” button and throw that convo away!
So, how to do show someone on Etsy your appreciation for something they’ve done for you? Whenever someone hearts an item in my store, favorites my store, adds me to their circle, etc…I do something for them in return. I take 2 minutes of my day, go to their store, look around, heart an item or two, add them to my favorites if I love their shop, or circle them. This is my way of saying “thank you” for expressing your love for my store. I have had up to 300+ hearts, favorites, or circles added in one day. I can NOT keep up with them all. So inevitably I do miss some. But on a normal day I can catch up to 75% of people who are active in my store. What if they don’t have a store, you ask. I circle them up to let them know that I noticed.
What this does is puts those items and store into my circle. Allowing others to see what I’ve done. If even 1 other person visits their store, I consider it a well paid thank you. What do you do to say “thank you” to those people who visit your store?
Thanks for joining me today. Join me next week to Build Your Brand on Etsy & experience success.