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Posted on October 24, 2012 in Build Your Brand by Katie Oskin
Etsy is constantly working to improve the way that they offer handmade and vintage items to the buyers on Etsy. According to Etsy, they began experimenting with a new browsing option in the “wedding” area of Etsy and found that it yielded terrific results. Because of these results, Etsy launched the new “Browse” shopping experience about two weeks ago, while not completely eliminating the “categories” module for basic searches, it has changed the overall feel and look of the Etsy shopping experience. Now users are given the option to “browse Etsy” using a new innovative search tool. Here’s my thoughts on the feature and a few tips for you to continue to Build Your Brand on Etsy and achieve Etsy success.
First of all, one of the biggest things that Etsy sellers struggle with is tagging your items. There are lots of possibilities to help you tag your items. There are helpful tips, guides, and information put out by Etsy to help sellers tag their items effectively. One of the most recent articles is about optimizing your ads with effective keyword descriptors, something that many Etsy sellers neglect.
You can find keyword helps in many ways. Some of the easiest are to use Etsy’s built in search features. When you begin to type a word, Etsy completes it for you. (See the graphic at right). This will give you the most common searches for whatever you are looking for.
Another way to find your key words is to check your own Etsy Shop Statistics. Look at how people are finding your store. What keywords are they using to find you? Do all your items contain at least one or some of those keywords you see there? If not…you need to revise your listings.
As you have heard over and over from me is not to forget the basics. Basics of selling, tagging, and key words are important not only for your Etsy store, but for being found in Google searches as well. In case you missed our previous post, please go and read the article I wrote on tagging. This should help jump-start your brain to pick awesome keywords for your items. Remember that in order for the browse Etsy option to work for you, you must be good at the basics!
How do you know if you are being found in Etsy’s new “Browse?” It should show up in your Shop Statistics section. Here’s an example of what it might look like. For me, I showed up in the “Home & Living” as well as the “Halloween” browse sections and was found through those two places. I can find myself in other places too, but no matter how “precisely” I think I’ve optimized my listings, I still can’t seem to make it to the first page in any of my listed “browse” sections. *sigh* I’ll keep working on that and let you know how it goes. Until then do your best to find yourself in the new “browse etsy” section. If you find yourself (finally on page 6) you might rework or reword some of your listings to help you get found.
Personally, I think that the new Browse feature is going to help me get found. I’ll be honest, when I am looking for something, I never browse, I type in the search bar exactly what I am looking for…and so do a lot of other people. One seller, Crystal from CrystalPhotography has experienced an increase in overall shop views and in hearts given to her items since the installation of the new browsing feature. However, she has also seen a slight decrease in total item views. As for me, I have experienced a huge increase in total shop views & item views with a decrease in the amount of “hearts” my items are given. Based on just these two experiences from two very different types of shops, I’d say that the consensus is what you make of it.
In my opinion, the bottom line here is that if your store is optimized correctly with tags, keywords, and awesome photographs you ARE going to get found in browse. Will be you on the front page? Perhaps not. But you will be found. The browse feature will set apart those stores that are working hard to optimize their items. You know which stores I’m talking about…those that actually spend time writing a careful planned, well written ad. An ad that has specifically chosen keyword rich content as well as correct and appropriate tags. It is the stores that desire to Be A Destination and not just a fly-by-night craft shop that will see this new Etsy feature work for them!
Stay tuned next week for more important information on building your brand.