Etsy is gearing up for some big sales events this month. Two of those events are Black Friday & Cyber Monday. In order to get your store ready, we’re going to talk about tags that you can use to help your store get found on Etsy and give you a boost and potential holiday sales so that you too can experience Etsy success. With Etsy’s new “browse” feature in full force, you need to learn how to tag your items appropriately in order to get found.
BEFORE WE BEGIN:
If you haven’t brushed up on your keywords & tags, check this article on tagging or check this article on Etsy’s new browse feature. Take a moment to read these articles, after you’ve read this article of course.
ETSY SUCCESS TAGS:
Let’s remember that you should never use a tag that doesn’t apply to your item. This is against Etsy’s terms of service, but will also get you turned in and reported to Etsy in a hurry. So, a word to the wise, if you value your store…don’t do it!
- Versions of the word “gift” should be on a majority of your listings (or at least the popular ones). Words like present and package are used in general language terms but often forgotten when we add tags. However, if you generate a search on Etsy for present you’ll find that it is used…especially with “Christmas present.”
- Do you offer customization? Don’t forget to tag that!!! Use tags like personalization, customize, customizable, name, initial, monogram, etc. Remember to think outside the box.
PRICE GUIDED TAGS:
Etsy offers a few different auto-tags that will be promoted throughout the site. Direct from the Etsy at the Merchandising Desk:
Gifts by Price: Shoppers usually have price buckets in mind when shopping for holiday gifts. Having a range of prices in your shop will help you reach several targets. Help them meet their budgeting goals by grouping your products into popular buckets:
- Under $25
- Under $50
- Under $75
- Under $100
- Noteworthy & Luxury Gifts
BLACK-FRIDAY & CYBER MONDAY:
You need to think about the possibility of using two word tags. Often we forget that Etsy allows 20 characters for all of their tags. Why not use the tag “Christmas gift” instead of “christmas” and “gift.” In this case you’ve earned another tag that you can use for another high quality tag.
WHO’S YOUR GIFT FOR:
Don’t forget to add tags to some of your items based on who they are for. Here are some easy & simple tags you can use. Remember to put “Gift for” before the named person (ie: gift for mom). Try some of these: Mom, Dad, hostess, parents, grandparents, grandma, grandpa, kids, children, teen, tween, baby, hostess, coworker, colleague, boss and friend. And don’t forget to use a few plurals of those tags.
YOUR STORE NAME TAG:
This is just a hint for everyone. For every 10 items in your store, pick 1 that you will add your store name to. For example on a Parker I have the tag “KatersAcres.” Why? Because sometimes people don’t realize that they have to do a different kind of search to find your store. By using your store name, it assures at least one or more of your items will “pop up” when your buyer looks for your specific store. Pretty cool trick huh? If you like this tip, retweet this article below, thanks!
Please make sure that you read the Etsy Blog for their Holiday Merchandising Desk so that you too can experience Etsy success.
Find more information on tagging your items here by following the link through Pinterest.
Stay tuned next week for more important information on building your brand.