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Posted on January 14, 2012 in Build Your Brand by Katie Oskin
Not being spammy, and pinning valid items to you and to your business is important. If people find you “spammy” they will not follow you…or they will follow you and quickly “unfollow” you. This is true of all social media sites, from Flickr, FaceBook, Twitter, and many more.
So here’s how to be a success on Pinterest. This Pinterest tutorial will guide you step by step through a simple process and set up to creating a following, driving traffic, and peaking interest on the social media newcomer.First, you MUST decide if your space will be a personal space or a space to promote yourself, your store, and your art form, whatever it may be. My pinterest is for my store, my brand, & my passion, Polymer Clay. Yes, it has personal thing on it…but the first 8 boards are the most important…we’ll get to that in a minute.
Find & Create pin boards that are just like what you do & make them the FIRST & MOST FULL boards on your page! For example, for me, I have Kater’s Acres (my store) listed first, then my branding (Parker), and then my polymer clay main board, then all things relating to polymer clay (tutorials, tools, etc). Followed by Etsy things and then my personal cute stuff. Read how to do this below.
|See the “Save Arrangement Button” in the top right?|
You’re probably wondering, “why mix business with personal?” If you are “spammy,” as we talked about before, people will NOT follow you. They will decide all you do is self promote…and DELETE you! And to be honest, who wants that?! Don’t you get tired of your TV networks running the same 5 commercials all the time? It’s based on the same principal: we like variety. By having your business Pinterest page set up this way, you can promote yourself, your brand, and your personal things without being pushy and self serving.
|Shown with “Pins” Search|
I’m going to use myself as an example. I searched for “polymer clay” under boards, people, and tags too. Then I follow all the boards & people that these correspond too. This will UP the amount of people who repin YOUR work (after you pin it first of course) if you are in the field. Not to mention that people who you follow & repin using this method will get sent an EMAIL and may even follow your board back that relates to your MUTUAL art! This translates into the all important back-links, views, and hearts. Easy, common sense will get you far in Pinterest. Further than either twitter or FaceBook will.
|Shown with “Boards” Search|
|Examples from my pins of my work|