Posted on September 19, 2012 in Build Your Brand by Katie Oskin
Every Wednesday I gather all my readers here for some words of wisdom and advice on how to better market your Etsy store through my Build Your Brand series. Today I’m going to share with you the number one key to all the shops who are able to Quit Their Day Job, be a Featured Seller for the Etsy Marketplace, gain repeat customers, and keep people returning time and time again. So how do you do that? Just a few words of advice will get you moving and help you along your way to quitting your day job.
Many sellers turn to the Etsy blog for wisdom, advice, and “how to” related helps for their Etsy stores. One of the pieces of advice given in March of this year during Etsy’s “Get Found” shop makeover series featured this key piece of advice by HeyMichelle:
Think about it. If every one of us did this, there would be no doubt that our customers would return again and again. Why? Because with a simple cohesive look, your store has become a destination, rather than an online storefront. What makes Disney so recognizable? In part it is their matching fonts and icon, Mickey Mouse.
What do you love about your favorite department store that keeps you coming back? My favorite department store is spacious (things aren’t all bunched together with hundreds of items you can miss), it’s stark white & stainless look keeps my focus and allows their product to stand out. Your store should make people want to be there…want to go there often…want to return…and want to buy. But you must have something that is the same throughout your store, even if your products are different. This article on Etsy is about cohesion and the look of your store is a good place to start.
In order to stand out on Etsy. You MUST be a destination, not a store. People want to come to your store for something. What is it? As I have said before, just because you can make anything doesn’t mean you should. Click to read more on this topic.
How to Succeed on Etsy: Build Your Brand by Being a Destination for Your Customers ow.ly/dPgNO Helpful tips to gain customers.
— Kater’s Acres (@katersacres) September 19, 2012