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Posted on November 21, 2012 in Build Your Brand by Katie Oskin
One of the most important things to send with your shipments is an Etsy business card. What should be on your business card is a hotly debated issue and you will read lots of articles on what you should put on it. Do a little research and see what Etsy recommends or what other people recommend. You can do that easily by performing a basic Google search. But for today, I’m going to tell you why you need a business card for your Etsy shop and what I feel should be on your Etsy business card.
I have made many purchases online, especially handmade purchases online. What makes me so sad is when I receive an awesome product and there’s no business card inside. A business card is important. Here’s just a few reasons why. The first one is the most obvious, your business card is a reminder of where the item was purchased! There have been many times when I have opened a package and not only is there no business card, but there is no invoice either. If your buyer is someone who buys on a regular occasion online, they may not remember who they bought that awesome item from. Your business card is one of the few ways to remind your customer who they bought from and where they can return to purchase another awesome item. The second reason is because may people will keep your business card with the item they purchased from you. If you have all your important information on that card it will allow them to come back, again and again and again. And that’s what you want, a repeat customer.
There are lots of things you can put on your business card. But there are a few things that should be included.
Stay tuned next week for more important information on building your brand.