One of the most important things to send with your shipments is an Etsy business card. What should be on your business card is a hotly debated issue and you will read lots of articles on what you should put on it. Do a little research and see what Etsy recommends or what other people recommend. You can do that easily by performing a basic Google search. But for today, I’m going to tell you why you need a business card for your Etsy shop and what I feel should be on your Etsy business card.
WHY YOU NEED A BUSINESS CARD:
I have made many purchases online, especially handmade purchases online. What makes me so sad is when I receive an awesome product and there’s no business card inside. A business card is important. Here’s just a few reasons why. The first one is the most obvious, your business card is a reminder of where the item was purchased! There have been many times when I have opened a package and not only is there no business card, but there is no invoice either. If your buyer is someone who buys on a regular occasion online, they may not remember who they bought that awesome item from. Your business card is one of the few ways to remind your customer who they bought from and where they can return to purchase another awesome item. The second reason is because may people will keep your business card with the item they purchased from you. If you have all your important information on that card it will allow them to come back, again and again and again. And that’s what you want, a repeat customer.
WHAT TO PUT ON YOUR ETSY BUSINESS CARD:
There are lots of things you can put on your business card. But there are a few things that should be included.
- Your Etsy Name – Whatever name you have registered as your Etsy name and the one that appears in your user profile, this is the name you should use. Whether it is just a first name, first & last name, or joint names (Emma & Alex).
- Your Etsy Shop Name & Address &/or Website – Some Etsy users don’t have a matching shop name & shop address, so it is vital that both appear on your business card…especially if they don’t match. You can also include your website, if you have one.
- One Social Network – One social network of your choice should be displayed on your business card, whichever following you are trying to grow or where you have the most presence.
- Your Brand – In the case of my business card, Parker is our branding image & logo.
- On the Back – It’s not necessary to put anything on the back of your business cards, unless you want to. I give polymer clay lessons in my home, so that information is on the back of my business card. Some people put loyalty offers on the back of their card, coupons, or any other information you want your customer to have.
Stay tuned next week for more important information on building your brand.