Build Your Brand Through Your Etsy Blog

Posted on November 28, 2012 in Build Your Brand by Katie Oskin

Do You Really Need a Blog?

Build Your Brand with Your Blog - Tips to Achieve Etsy Success by KatersAcresI have had several of my teammates and friends on Etsy ask me if a blog is really a necessary aspect to Building Your Brand on Etsy.  My answer, is yes.  But here’s the catch…it has to be well thought out, well planned, and match the look and feel of the rest of your social media branding.  So how do you do it?  This week on “Build Your Brand” I am going to walk you through some of the basics of blogging and a reason to have a blog for your Etsy store…from here on out I will refer to this as your Etsy Blog, please do NOT get this confused with Etsy’s self run blog on the Etsy website.

 

Yes, You Really Do Need an Etsy Blog

Jocelyn of NewCreatioNZ teaches art to students in FijiThe majority of Etsy sellers do not have blogs that are about their business or Etsy.  While many have personal blogs where they tell about their lives or the things going on in their lives, few have blogs that are related to their brand.  It is okay to have personal blogs, but what you don’t want to do is mix your personal blog with your business blog.  As a general rule of thumb, this is a no-no.  Think of your blog as your own personal website.  Perhaps your blog (like mine) functions as a website. It should then be about your brand and not your kids, family, & personal life.

Let’s think about it this way…when you go to your favorite coffee website, say Green Mountain Coffee, the last thing you want to see is a picture of the upper management on vacation at the beach, in his swimsuit, with his adorable kids and their dog.  What you go there for is to read about their new coffees, perhaps make a purchase, or learn something new about coffee or the brewing process in general.

As with any rule, there are a few exceptions.  Here is one of those exceptions.  Jocelyn is an artist and a very good one.  Recently she took her daughter & her art to the mission field to teach other children the value of art and artistic impression.  Please feel free to visit her blog and read about her awesome experience in Fiji.  Notice how this blog post fits in seamlessly with her art & her blog.

What Do You Feature On Your Blog?

This the most common question I get.  Most people understand they need a blog, but they don’t understand what goes into their blog.  The answer is simple, if it relates to your brand it should go on your blog.  Let’s use my blog as an example.  I have 3 main goals with my blog: to feature my work, to talk about polymer clay, & to help others succeed on Etsy.  Those are 3 very wide things.  In fact, if I wasn’t a team captain or wasn’t active in Etsy teams, my Build Your Brand series may well disappear.  But because I get so many questions and requests for help and advice, this really is the easiest way to answer them clearly & effectively.

For your brand, you also need to decide what you will feature.  Many Etsy blogs take the time once a week to feature an Etsy artist.  Maybe you can feature your favorite tool and write an article why it’s your favorite.  Write a mini tutorial featuring something for entry level people in your medium.  Make your blog about your art form with your personal style, but make it something people will want to come back to.  If you are always writing about your new releases, generally, only your hardcore fans will be the ones to visit.  Make your blog about MORE than you and your medium.

Here’s some other examples: Perhaps you are a candle company, post a few pictures of ideas & ways to display your candles.  Perhaps your are a trinket shop, post your trinkets doing something (sitting on a self, on a cake, hiding under a bush), but be creative.  Perhaps you are a painter…take a picture of your easel before, in the middle, & after your painting session and tell what went on during your creative process.

Develop a Publishing Calendar

Crystal Gayle Photography Magnetic CalendarUnless you are a huge business, whatever publishing calendar you decide on will be loosely created with plenty of room for flexibility.  I do a lot of planning and organizing of schedules in my personal life, so to me, this step is easy, but for you it may be hard.  If you know how to create a meal plan, this is basically the same thing.  You are going to sit down in the next 2 days and decide on a content publishing schedule for next month.  You can organize it into your own daily calendar, or purchase a cute calendar off of Etsy that you can reuse month after month (like the one at left from Crystal Gayle Photography).

Here’s what you need to do:

  • Organize sales/holidays & any promotions you want first.
  • Organize content around those events.
  • Develop a loose framework for content publishing.

You can use this simple model on a week by week basis or one month at a time.  My general content publishing schedule is loosely based around the following template.  This being said, we do deviate from schedule periodically…as you will also deviate from yours and that is okay too!  Here’s my average weekly content:

  • Monday – New item release details & promotion
  • Tuesday – Polymer Clay tip, trick, or hint
  • Wednesday – Build Your Brand series
  • Thursday – Polymer Clay Artist Feature / Polymer Clay Tutorial
  • Friday – Weekend challenge idea

What Do I Link from My Blog?

Many people want to know what they should link from their blog.  The simple answer is this: everything! Think of your blog as your main hub.  Everything (and I mean everything) should stem out from your blog.  For example, if you just released a new video on YouTube, don’t send people to YouTube to watch it.  Embed the video into your blog and have people watch it there.  You want to generate traffic into your blog.  Use your blog to send people to your Etsy store, FaceBook, YouTube, & twitter.  You own your blog, tailor it to work for you.
Stay tuned next week for more important information on building your brand.

 
18 Comments for this entry
BorneoBatikraft
August 19, 2013
04:49

OMG your blog is SO professional looking Katie!! loves!! It looks like it must have taken ages to make and tweak and perfect x_X I feel like I need to get off my butt and wrap my head around this technology thing now! 😀

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Dita
June 27, 2013
19:25

Thank you Katie. Your posts are valuable to me. I don’t know if I can post a blog a day but I am trying to keep the regularity for once a week. Your explanation about the planning the topics is interesting and I think I agree with you . Some people just put every thing and any thing from their daily lives in their blogs. It is probably not a good idea.

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Shad
December 4, 2012
07:23

Very informative! Thanks for the tips.

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CereusArt
November 28, 2012
22:44

Great post!

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Dorene
November 28, 2012
22:00

Katie, as always, AWESOME POST! I made a decision earlier in the year to make writing a blog a priority to my business. My rationale was to find ways to build interest in me as a maker of handcrafted items and as one who is knowledgeable about running a business. In planning out my calender, I decided to post twice a week: the first would be on a business, decorating or candle topic, and the second would be to feature other Etsy artists either via Treasury Sundays or Etsy Shop Reviews. It’s been a great way to drive traffic into my blog and also into my store!

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Katie
November 28, 2012
23:07

Writing a blog takes time & patience and is definitely NOT for the faint of heart. Congrats on getting back to the blogosphere. You always have such inspiring articles on pricing and managing your business. Come again Dorene!

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Gabby's Quilts
November 28, 2012
21:32

Great information as usual Katie. Thank you for taking the time to help us all build our brand 🙂

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Creekhiker / HollysFolly
November 28, 2012
20:03

Thanks so much for the ideas!

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CalliopeAZCreations
November 28, 2012
19:51

Great Series and Great Ideas. Thank you for sharing. I never miss one of your Wednesday Blogs (and catch the others, too.) Thanks for taking the time to try and enlighten us.

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Lori Bergmann
November 28, 2012
19:14

Great article and a lot of great ideas, Katie! *Ü*

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Kelly Sorenson
November 28, 2012
16:51

Another fabulous post Katie 🙂 Love your series!

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A Piece of Lisa
November 28, 2012
14:58

Always good information, Katie! I appreciate you sharing your expertise. This time of year is so hard to find time to do EVERYTHING!! A calendar is a great idea! Thanks, again!!

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Ariella
November 28, 2012
13:27

I really do need to get a separate blog for my shop, but I don’t know that I’ll be able to publish new posts regularly enough. Your tips and ideas are great though – perhaps it will be the push I need to start a new blog.

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Linda B
November 28, 2012
12:48

Katie, love this series. Thanks.

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Patricia
November 28, 2012
12:08

A blog is on my top 10 things to launch in 2013 – thank you for the ideas!!

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Crystal
November 28, 2012
10:39

Great blog. I need to do this! Thank you and thank you for sharing my calendar!

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