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Posted on June 5, 2013 in Build Your Brand by Katie Oskin
One of the most difficult decisions that you will face in preparation for a craft show is how much and what to take with you. Most of this decision will lie within the venue that your show is held; however, there are a few things that you can consider that will help you to make this decision.
In my opinion there is no more difficult a task in preparing for a craft show that deciding what products you will take with you. There is lots of advice from seasoned craft show enthusiasts and vendors alike who can help you with this decision. I too will try to give you some guidance. Ultimately however, the responsibility for this decision is a tough one and one that only you can decide. No one should know your product line better than you, therefore it is you that should be making all the decisions. Hopefully after reading this you will have some nice insight into the kinds of products you need to take with you to your next craft show, depending on venue and price point.
As I stated earlier, much of the decision of what type and how much product you will bring to the craft show depends on the venue. There are many venues for Craft Shows, but here are the most typical shows around and the type of clientele that you are most likely to run into:
This is a tricky topic for many, not knowing what price point to target and how much of it to bring. This varies by show type (see above) and by demographics. For example: a show in the inner city of Cleveland, OH will not bring as high of prices as a show in Westerville, OH. The demographics are much different in those areas. What would sell for $10 in Cleveland may sell for $20 in Westerville.
Here’s the hard part: you can NOT change your product prices, especially if you do a lot of shows! Your product prices need to be FIRM and the SAME from your website, Etsy store, to real live shows. If you change these prices, people will assume you are unreliable and will not purchase from you. Here’s a good example: If your items are just 10% less than your online price at shows, any new customers you make will WAIT to purchase from you when they see you at shows. While this is a good thing, you could be missing out on valuable “in between show” profits because your prices are all over the map.
As I have discussed before, the artists & crafters who do best, are those who have a dedicated display and only one type of item (knitting, oil paintings, wood work, etc). In deciding what to take, take only a few different product items. Customers do not like to be overwhelmed, but you don’t want to underwhelm them either. I was very impressed at a show that I visited where a lady had only 10 items on display. Behind her table she had no less than 25 of each item and in some cases 40. Her display was amazing and her sales were out of this world! She had a constant flow of customers who were happy and where not overwhelmed with product. She left the show with no items to take home, even selling her displays, and had ZERO business cards left (she brought 500). That is awesome marketing & a great customer base. This is a great example that it’s not the number of items that you take, but your display & product examples that need to do the work for you.
From My Shows: When I do my Fall Show I take my Christmas Ornaments, Chubbies, & Individual Parker figurines. I leave my StoryBook Scenes at home with the exception of a few that match the “fall” theme of the show. I do this because at this particular show, the venue is in a church, smaller ticket items sell better, and if people want more, I always have business cards to send them to my online store.
Thanks for joining me today. Join me next week to Build Your Brand on Etsy & experience success.
is a series of posts designed to help you succeed in ‘Building your Brand’ on Etsy and achieving online success through social media, blogs, websites, craft shows, and so much more. Join me every Wednesday as I give you some tips to try and help you achieve Etsy success and perhaps even be one of the lucky few who get to quit their day jobs and focus on their art/craft all day!