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Posted on September 5, 2012 in Build Your Brand by Katie Oskin
Every single selling struggles with one very big thing: tags. Most sellers on Etsy have a love/hate relationship with tags. Some days they love them and some days they hate them and other days they just wish they could get insight into using better tags. So how do you tag your items to get found in search results? Here’s a brief how-to to spice up your tags and get your items found.
This is one of the most important aspects of etsy tags. I have often found myself going back to renew an item and I look at the tags and they are not even close to what they should be. How did this happen? Most likely because I used Etsy’s “copy” feature to make a new ad so that I could easily keep the framework of the new ad. While this is a great tool, it leaves this area, etsy tags, easily overlooked. So the first rule? When you are not writing an ad from scratch, check your tags.
Often I look at people’s ads and wonder how they are getting found. Why? Many ads are missing key descriptors. The biggest searched for description Etsy-wide is color. Many people build treasuries solely based on color. You must include your key colors in your tags. This does not mean that you should name every color in your piece. Rather, it means that you should take the time to name the main colors as well as specialty colors. For example, in a standard Parker StoryBook Scene, I always use the color of Parker as one of the tags.
As I mentioned previously, many etsy tags are missing key descriptors. Key descriptors include things as: size, shape, color, material, style, & mood. When using descriptors, please do not lie to show up in search results. If this happens, you run the risk of harming your relevancy ratings for both SEO for search engines, as well as Etsy’s internal algorithms. Remember: You sell online. People can not touch or see your item…you must use words to help them “see & feel” the item on the screen as though they were shopping in a real store. Here are some examples of descriptors:
I hope you found these ideas and tips helpful.
Thanks for joining me today. Join me next week to Build Your Brand on Etsy & experience success.