Build Your Brand & Be Ahead of the Game: An Etsy Holiday Sales Guide

Build Your Brand Preparing for the Holidays

 

Yep, less than 12 weeks until Christmas.  Wow.  I can’t believe how fast time has gone this year.  Today I’m going to help you “Build Your Brand” this holiday season with a few tips for starting up your holidays on the right foot.  Yep, that’s right, it’s an Etsy holiday sales guide that is sure to get you thinking & have you ready for a great holiday shopping season.
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Polymer Clay Journals

UnderWater Journal Cover by KatersAcres

Polymer Clay Journal Extravaganza

Honey Dragon Fantasy Steampunk Polymer Clay Dragon by Amandarinduck.etsy.com
Honey Dragon by Aniko of Mandarin Duck

 

Today is Friday, so it’s another day that I get to share with you my love of clay and showcase some beautiful polymer clay items.  I recently joined a group on Facebook, called the Polymer Clay Swap [2017 edit: this group is no longer active and has since been closed].  It’s a group of polymer clay artists & enthusiasts who love clay.  They give a theme and then you sign up if you want to participate.  This swap’s theme is a polymer clay journal cover.   Continue reading Polymer Clay Journals

Opportunity Knocks

Opportunity on KatersAcres Blog

Opportunity on KatersAcres Blog

It has been said that at the end of life, what one will miss the most are their opportunities that they didn’t take.  There are plenty of times in my life when I have felt that I have missed opportunities, let opportunities fall through my fingers, or worse yet, ignored opportunities because I didn’t make time for them.  This past summer was wonderfully reflective for me.  I learned a lot about who I am, about life, and my future.  While my store, Kater’s Acres, went through the long and arduous process of restructuring and rebranding…I realized that was what I wanted for myself too. Continue reading Opportunity Knocks

New Twitter Profile How-To

Kater's Acres NEW Twitter Profile Page

 

Kater's Acres NEW Twitter Profile Page

The big “new” thing last week as the new Twitter profile page.  In this brief twitter tutorial, I will show you how to set up your page & customize your header theme.  There is lots of talk about how this page works and doesn’t work for the majority of Twitter users.  The biggest problem for most users is the annoying black overlay that accompanies the new header designs; for many brands, such as my own, this overlay just does not match the rest of my graphic designs.  Despite this, in a few easy steps, I will show you how to change your Twitter header for all the world to see.

TWEET THIS TUTORIAL:

 

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Be a Destination

Build Your Brand by Being Destination from KatersAcres Blog

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Build Your Brand Series

Every Wednesday I gather all my readers here for some words of wisdom and advice on how to better market your Etsy store through my Build Your Brand series.  Today I’m going to share with you the number one key to all the shops who are able to Quit Their Day Job, be a Featured Seller for the Etsy Marketplace, gain repeat customers, and keep people returning time and time again.  So how do you do that?  Just a few words of advice will get you moving and help you along your way to quitting your day job.

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Polymer Clay Extravaganza

Polymer Clay CD ClockBeauty in Polymer Clay Art

Polymer clay got it’s start as an art medium in the 1960’s, while it was developed in the 1940’s during WWII. While it has slowly picked up steam amongst the United States population as a versatile & enjoyable art form and craft medium, those on the creative force are those artists in Europe, where polymer clay is seen as an art-form and less as a child’s play medium.  Artists all over the world are working hard to spread the word about polymer clay.

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Etsy Treasury Tutorial

Build Your Brand with this Step by Step Etsy Treasury Tutorial by KatersAcres

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

BUILD YOUR BRAND THROUGH A TREASURY

Build Your Brand with this Step by Step Etsy Treasury Tutorial by KatersAcres

Etsy’s position on treasuries has always been one of promotion of others.  While some have abused that privilege, the basic functioning of a treasury and how they work is still the same.  For today’s Build Your Brand series, we are going to discuss this basic etsy tool, some of the basics of building a treasury, and how to create an effective etsy treasury that might make it to the front page by using key visual elements & theming.  Use this basic etsy treasury tutorial to help you build your own brand, while building a fantastic & eye catching curated treasury.

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Cane Making

Fall Leaves Golden Parker StoryBook Scene by KatersAcres

Polymer Clay Millifiori Canes:

Since my studio is in a state of flux, it has been hard to dedicate time to sitting down for several hours and claying.  There are pieces of my old studio here, pieces of my old studio there, and new studio about 2-3 weeks away from completion.  So what have I been doing?  Well, life has been keeping me very busy, as it tends to…but aside from this, I have been doing something I haven’t done very well in the past…making polymer clay millifiori canes.  But I’ve been doing 1,000 times better this time around.  Want to know what I’m making? Keep reading for a sneak peak at an unreleased Parker StoryBook Scene and a video tutorial.

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Tagging Your Items

Etsy Tagging Tips by KatersAcres - Build Your Brand Series on katersacres.com

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

How To Choose Your Etsy Tags

Every single selling struggles with one very big thing: tags.  Most sellers on Etsy have a love/hate relationship with tags.  Some days they love them and some days they hate them and other days they just wish they could get insight into using better tags.  So how do you tag your items to get found in search results?  Here’s a brief how-to to spice up your tags and get your items found.

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Color Palette Generator

Having a Color Palette is Essential to an Artist by KatersAcres

Having a Color Palette is Essential to an Artist by KatersAcres

Color Palette Ideas

It really helps to create something beautiful when you have a general sense of color.  Not everyone is born with this knowledge or we could very easily all be distinguished artists.  I’ll be honest, sometimes I pick colors because they look really good together. But for me, this doesn’t happen often.  I love polymer clay dearly, but I love even more to make it my own by blending colors, creating tones, complimentary colors, triadic colors, and even colors just because.  But not everyone is a color palette expert and often finding the right color combinations can be equally as tricky.  So what do you do when you aren’t color savvy? Continue reading Color Palette Generator

The Power of the NoteBook

Notebook - Back to Basics Build Your Brand with KatersAcres - Advice, Tips, & Tricks to Establishing a Successful Etsy Store

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Welcome back to Build Your Brand!  It’s time to go back to the basics of your art form and designs.  But here’s the thing, I need you to be honest with me now…when was the last time you sketched your product or idea before you sat down to create it?  For many seasoned artists, we sit down and let our talent, skills, or years of experience guide the creative process.  But there is actually value to be had in sitting down with a notebook and a pen (or pencil).

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Polymer Clay Brand Review

Polymer Clay Blocks

Why You Should NEVER Say & Do the Following:

“I only use one brand of polymer clay.”

Polymer Clay Brands on KatersAcres Clay Blog https://katersacres.com

Has someone said this to you before?  Or have you said it yourself?  It doesn’t have to be Pardo polymer clay.  Maybe someone has said to you, “I only use Fimo Classic polymer clay.”  In either case, I call this the “polymer clay snob syndrome.”  I’ll be honest, I too prefer a certain brand of clay over others, however, I will use whatever I have and often times clay that I have found on sale or on clearance.  So why am I against “polymer clay snob syndrome?”

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Tools of the Trade

Polymer Clay Tools with Parker by KatersAcres

Polymer Clay Tools from Every Department!

Polymer Clay Tools with Parker by KatersAcresMy tip for you today is a reminder of what you can use when working with polymer clay.  Working with polymer clay takes time, energy, and is the best reason to dig into every other craft & hobby out there!  My husband said to me one day while wading through every single aisle in my local Pat Catan’s, “why can’t you just crochet or something?”  I laughed because I knew exactly what he meant.  What he meant was that there’s a clay/sculpting aisle and we go down it to shop, but then I hit up the stamp section, knitting section, button & sewing aisles, plus the flower section, baking/cooking section, jewelry section, and eventually end up in the paints with a final trip through the clay aisle again (just in case I missed something).  What is it about clayers that makes this happen?
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Details Make a Difference

Details Matter - Build Your Brand Series by KatersAcres

 

Stand Out Amongst the Crowd

Details Matter - Stand Out Against the Crowd - Build Your Brand Series by KatersAcresMost people who are selling on Etsy, just want to do one thing: stand out amongst the crowd. Let’s do an experiment.  I want you to type these search words into Etsy and see what you get: “knitted scarf“, “polymer clay figurine“, and “fabric coaster.”  Here’s what you should have found 37,725 items for “knitted scarf”, 4,064 items for “polymer clay figurine”, and 3,204 items for “fabric coaster.”  What’s the thing in common with these, there are literally thousands of items to sort through to get your item found.  These next few tips are going to show you how to add details in order to get found, stand out amongst the crowd, and experience Etsy success!

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