I have been doing craft shows for about 10 years now. Over time my designs and set up has changed…except for one thing…my business card holder. I always put my business cards in a little flower shaped glass dish. It matches my other “pretty” display fixtures…but seeing as I no longer sell the jewelry component of Kater’s Acres and function strictly on polymer clay sculptures, it was time for a change. For this years’ fall craft show I decided it was time to spruce up my business card holder into something that matched my business…
Every Wednesday we bring you easy to follow, quick, solid tips to help your Build Your Brand and grow your business on Etsy. For all of our fans and readers, we now offer you a direct email subscription straight to your inbox every week. This week we are going back to basics with a simple reminder of your number one responsibility as an Etsy store owner: you need small business goals.
One of the hardest things to do is to cut a cane in an even, thin slice, without any drag. When I first began working with polymer clay millefiori canes, both raw & baked, I had the hardest time cutting them in thin, even slices. One side would always be thicker than the other or I’d adjust my blade halfway through the slice and create very unpleasant “drag marks” on the sliced piece of cane. After several years, I got smart and solved my problem…
It is my pleasure, as always, to introduce to you polymer clay artists. Polymer clay artists, designers, & sculptors are indeed a rare breed: always fun, unique, & joyful! Today’s polymer clay artist, Aniko Kolesnikova, is no different. It’s my honor to feature her today.
Continue reading Mandarin Duck, Aniko Kolesnikova
Yep, less than 12 weeks until Christmas. Wow. I can’t believe how fast time has gone this year. Today I’m going to help you “Build Your Brand” this holiday season with a few tips for starting up your holidays on the right foot. Yep, that’s right, it’s an Etsy holiday sales guide that is sure to get you thinking & have you ready for a great holiday shopping season.
Continue reading Build Your Brand & Be Ahead of the Game: An Etsy Holiday Sales Guide
Polymer Clay Journal Extravaganza
Today is Friday, so it’s another day that I get to share with you my love of clay and showcase some beautiful polymer clay items. I recently joined a group on Facebook, called the Polymer Clay Swap [2017 edit: this group is no longer active and has since been closed]. It’s a group of polymer clay artists & enthusiasts who love clay. They give a theme and then you sign up if you want to participate. This swap’s theme is a polymer clay journal cover. Continue reading Polymer Clay Journals
It has been said that at the end of life, what one will miss the most are their opportunities that they didn’t take. There are plenty of times in my life when I have felt that I have missed opportunities, let opportunities fall through my fingers, or worse yet, ignored opportunities because I didn’t make time for them. This past summer was wonderfully reflective for me. I learned a lot about who I am, about life, and my future. While my store, Kater’s Acres, went through the long and arduous process of restructuring and rebranding…I realized that was what I wanted for myself too. Continue reading Opportunity Knocks
The big “new” thing last week as the new Twitter profile page. In this brief twitter tutorial, I will show you how to set up your page & customize your header theme. There is lots of talk about how this page works and doesn’t work for the majority of Twitter users. The biggest problem for most users is the annoying black overlay that accompanies the new header designs; for many brands, such as my own, this overlay just does not match the rest of my graphic designs. Despite this, in a few easy steps, I will show you how to change your Twitter header for all the world to see.
TWEET THIS TUTORIAL:
Bring Your Twitter Header Up to Date with this Easy Twitter Tutorial ow.ly/e0pz5 Don’t be left behind, update your page today!
— Kater’s Acres (@katersacres) September 26, 2012
Build Your Brand Series
Every Wednesday I gather all my readers here for some words of wisdom and advice on how to better market your Etsy store through my Build Your Brand series. Today I’m going to share with you the number one key to all the shops who are able to Quit Their Day Job, be a Featured Seller for the Etsy Marketplace, gain repeat customers, and keep people returning time and time again. So how do you do that? Just a few words of advice will get you moving and help you along your way to quitting your day job.
Well…it’s time to unleash a secret I’ve been holding onto for quite some time. Are you ready to hear it? It’s big and it’s exciting!
Polymer clay got it’s start as an art medium in the 1960’s, while it was developed in the 1940’s during WWII. While it has slowly picked up steam amongst the United States population as a versatile & enjoyable art form and craft medium, those on the creative force are those artists in Europe, where polymer clay is seen as an art-form and less as a child’s play medium. Artists all over the world are working hard to spread the word about polymer clay.
BUILD YOUR BRAND THROUGH A TREASURY
Etsy’s position on treasuries has always been one of promotion of others. While some have abused that privilege, the basic functioning of a treasury and how they work is still the same. For today’s Build Your Brand series, we are going to discuss this basic etsy tool, some of the basics of building a treasury, and how to create an effective etsy treasury that might make it to the front page by using key visual elements & theming. Use this basic etsy treasury tutorial to help you build your own brand, while building a fantastic & eye catching curated treasury.
Polymer Clay Millifiori Canes:
Since my studio is in a state of flux, it has been hard to dedicate time to sitting down for several hours and claying. There are pieces of my old studio here, pieces of my old studio there, and new studio about 2-3 weeks away from completion. So what have I been doing? Well, life has been keeping me very busy, as it tends to…but aside from this, I have been doing something I haven’t done very well in the past…making polymer clay millifiori canes. But I’ve been doing 1,000 times better this time around. Want to know what I’m making? Keep reading for a sneak peak at an unreleased Parker StoryBook Scene and a video tutorial.
How To Choose Your Etsy Tags
Every single selling struggles with one very big thing: tags. Most sellers on Etsy have a love/hate relationship with tags. Some days they love them and some days they hate them and other days they just wish they could get insight into using better tags. So how do you tag your items to get found in search results? Here’s a brief how-to to spice up your tags and get your items found.
Color Palette Ideas
It really helps to create something beautiful when you have a general sense of color. Not everyone is born with this knowledge or we could very easily all be distinguished artists. I’ll be honest, sometimes I pick colors because they look really good together. But for me, this doesn’t happen often. I love polymer clay dearly, but I love even more to make it my own by blending colors, creating tones, complimentary colors, triadic colors, and even colors just because. But not everyone is a color palette expert and often finding the right color combinations can be equally as tricky. So what do you do when you aren’t color savvy? Continue reading Color Palette Generator