How Often Do You Reevaluate Your Pricing?
That’s a great question isn’t it? For many handmade artisans, shops set their prices and never look back, never reevaluate, never reconsider. After several years of Parker adoptions and having my Etsy store, one of the things that should be fluid (and not static) is pricing. Why? Well let’s be honest because the economy is in a constant state of flux. Some things go up in price and other things go down in price, but regardless, the cost of something is constantly changing. A great example are groceries! Are the prices in your store doing the same? To a certain degree they should be. Your business model, your costs, the hours you work, are in a constant state of flux. For your prices to be the same this year as last year is an old ideal that many businesses can’t follow. At a certain time, everyone needs to evaluate.
Continue reading Time to Rethink Your Pricing Model
Build Your Brand Finale:
The Build Your Brand Finale is here; Eventually, all good things must come to an end, right?! Right. While I have loved the Build Your Brand series, bringing you help, tips, & tricks, from our Etsy store & expertise … you may have noticed that the regularity of this series has slowed down considerably! For those of you who follow my blog regularly, you know that it’s true too. Continue reading Build Your Brand Finale: All Good Things Must Come to An End
Yep, It’s Time…
Many of you think that I was talking gibberish from February to March when we focused on Making Over Your Etsy Shop. You thought that I was just having you do pointless work in your Etsy store for no apparent reason. Right? I mean having your “About Page” filled out isn’t important, right? And making sure all your information sections are filled in aren’t important either, right? WRONG. I’m going to tell you why it’s more important than ever to have all of this filled out…
Continue reading Build Your Brand: New Etsy Item Format Means You Better Have It All Done
My Personal Business Tools I Can’t Live Without
Last week I received two emails from different people who wanted to know what tools I used for my online business. So today I thought I would take a moment and tell you my three most beloved tools for my online business.
Karen writes: “Hi Katie, I’m interested in what tools you use for your online business. I’m looking to invest in some good tools to help me with Etsy and don’t know where to start.”
Julie writes: “Hi Katie, I’m looking to take my Etsy business to the next level and I’m wondering what the top 3 things are that you can recommend to help me achieve that. Any help is appreciated! Thank you!” Continue reading Business Tools: The Essentials
Take Care of Yourself to Find Etsy Success
One of the best things that you can do to experience Etsy success is to be reenergized … not only for your brand, but for your own mental health as well. I don’t care who you are, we all need a little time off, a good dose of pampering, and quite time in order to keep up momentum and reenergize your store, heart, mind, & body. Today’s post are a few things that help me to stay focused and help me keep my motivation and momentum on the upswing!
Continue reading Build Your Brand by Taking Care of YOU
The First Questions Everyone Asks:
Do I Need a Blog?
How To Blog
When people are new to Etsy, one of the very first things they often write to me and ask is: “do I need a blog?” In part I tried to delve into that answer for you in this post. But there are many of you who still write to me wanting more information regarding blogging. So today I am going to tell you of several types of blog platforms, as well as what I use. In addition I will give you some tried & true tactics to help your blog experience success. Hopefully this post will help you learn how to blog and how to create an awesome blog readership.
Continue reading How to Know if You Should Blog
It’s no secret that for crafters and hobbyists, one of the best places to find tutorials and projects on the internet is Pinterest. While Pinterest can be a wonderful resource, keep in mind that it is just that, a resource. I will attempt to weigh-in on some of the more pressing etiquette concerns facing both users and the people who create material for Pinterest.
Continue reading Polymer Clay & Pinterest
As a general rule of thumb, most craft shows have their own type of promotion. However, this does not negate the fact that your customers need to know that you are doing a show. There are several simple ways that you can help advertise the craft show that you will be participating in. Your show can only be a success if you take partial responsibility for craft show promotion.
The hardest thing that you need to decide when beginning to think about doing a craft show is: will it be profitable? Craft show profitability is one of the things that most people don’t consider. They consider the cost of the table or space, but miss the overall costs of the show. Today I’m going to give you some help in deciding if you craft show will be profitable for you and how to avoid a loss.
Continue reading Craft Show Profitability
Craft Show Planning & Preparation
Look Ahead at Your Calendar
One of the most vital parts of getting ready for a craft show is minding your calendar! This is so very important and it’s something that is often forgotten and overlooked as you continue on the daily grind of “life” and even the normal parts of running your Etsy shop. I’m going to try and give you some of my best advice in calendar preparedness and getting ready for your craft show. Continue reading Craft Show Planning & Your Calendar
Deciding on Your Product for a Craft Show
One of the most difficult decisions that you will face in preparation for a craft show is how much and what to take with you. Most of this decision will lie within the venue that your show is held; however, there are a few things that you can consider that will help you to make this decision. Continue reading Deciding on Your Product for a Craft Show
Last week we discussed a few of the things that you need to take into consideration when deciding if you want to do a craft show. If you missed that post, please take a moment to read it and feel free to leave your thoughts and comments. Today we are going to talk about your overview in preparing for a craft show. Continue reading Preparing for a Craft Show
How to Prepare for a Craft Show:
You’ve asked for it! Several of my Build Your Brand readers have written to me asking for a series of articles that will help you prepare for a craft show. Since the summer & fall craft show seasons are upon us, this seems like a very good time to talk about it … so for the next several weeks we will discuss many different things in relation to craft shows. Today’s topic is how to decide on and prepare for a craft show. Let’s get started …
Continue reading So You Want to Do a Craft Show? How to Prepare for a Craft Show
Does your Etsy business or your Etsy store slow down in the summer months? The majority of Etsy stores experience a significant slow down in sales (not in traffic) over the summer months. But this year, you are canceling that summer slump – yep – summer slump … Cancelled! Continue reading Cancel Your Summer Slump
Watermark Your Photos for Etsy
Still figuring out how to add that splendid little “watermark” on your photos to help identify them as yours and establish your branding across multiple venues, including Etsy, Facebook, & Pinterest? Are you opening up photo shop, messing with vector images and trying to get it to look just right and taking at least 5 minutes a picture to do it? Don’t struggle with this anymore. I’m going to introduce you to an awesome application for your computer that will quickly, easily, and seamlessly allow you to watermark your photos and send them directly to iPhoto. How long does it take? About 1 minute. Sound easy? It is using this great watermark app. Continue reading Easy Watermarking App for Your Etsy Photos