Category Archives: Build Your Brand

Small marketing tips to grow your online Etsy store.

Build Your Brand Finale: All Good Things Must Come to An End

Posted on October 16, 2013 in Build Your Brand by Katie Oskin

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Build Your Brand Finale:

New Passages

The Build Your Brand Finale is here; Eventually, all good things must come to an end, right?! Right. While I have loved the Build Your Brand series, bringing you help, tips, & tricks, from our Etsy store & expertise … you may have noticed that the regularity of this series has slowed down considerably! For those of you who follow my blog regularly, you know that it’s true too. Read More

Build Your Brand: New Etsy Item Format Means You Better Have It All Done

Posted on September 11, 2013 in Build Your Brand by Katie Oskin

New Info Box at the Top of Etsy Listings by KatersAcres | Learn How to Succeed on Etsy with the Build Your Brand Series

Yep, It’s Time…

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Many of you think that I was talking gibberish from February to March when we focused on Making Over Your Etsy Shop. You thought that I was just having you do pointless work in your Etsy store for no apparent reason. Right? I mean having your “About Page” filled out isn’t important, right? And making sure all your information sections are filled in aren’t important either, right? WRONG. I’m going to tell you why it’s more important than ever to have all of this filled out…

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Etsy 5 Star Review System

Posted on August 28, 2013 in Build Your Brand by Katie Oskin

Etsy 5 Star Feedback Review System on KatersAcres Blog

New: 5 Star Etsy Feedback Review Scale

Etsy 5 Star Feedback Review System on KatersAcres Blog

Etsy’s revamping itself once again with an upgrade to the feedback system … we’ll discuss why it’s important and whether or not you’ll love it or hate it.

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Business Tools: The Essentials

Posted on August 14, 2013 in Build Your Brand by Katie Oskin

Business Tools Essentials Collection by KatersAcres

Business Tools Essentials Collection by KatersAcres

My Personal Business Tools I Can’t Live Without

Last week I received two emails from different people who wanted to know what tools I used for my online business.  So today I thought I would take a moment and tell you my three most beloved tools for my online business.

Karen writes: “Hi Katie, I’m interested in what tools you use for your online business. I’m looking to invest in some good tools to help me with Etsy and don’t know where to start.”

Julie writes: “Hi Katie, I’m looking to take my Etsy business to the next level and I’m wondering what the top 3 things are that you can recommend to help me achieve that. Any help is appreciated! Thank you!” Read More

Build Your Brand by Taking Care of YOU

Posted on August 7, 2013 in Build Your Brand by Katie Oskin

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

Take Care of Yourself to Find Etsy Success

One of the best things that you can do to experience Etsy success is to be reenergized … not only for your brand, but for your own mental health as well.  I don’t care who you are, we all need a little time off, a good dose of pampering, and quite time in order to keep up momentum and reenergize your store, heart, mind, & body. Today’s post are a few things that help me to stay focused and help me keep my motivation and momentum on the upswing!

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How to Know if You Should Blog

Posted on July 31, 2013 in Build Your Brand by Katie Oskin

Build Your Brand through Your Blog - Achieving Etsy Success by KatersAcres

The First Questions Everyone Asks:

Do I Need a Blog?

Build Your Brand - Tips for marketing your Etsy store by KatersAcres

How To Blog

When people are new to Etsy, one of the very first things they often write to me and ask is: “do I need a blog?” In part I tried to delve into that answer for you in this post.  But there are many of you who still write to me wanting more information regarding blogging.  So today I am going to tell you of several types of blog platforms, as well as what I use.  In addition I will give you some tried & true tactics to help your blog experience success. Hopefully this post will help you learn how to blog and how to create an awesome blog readership.

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Polymer Clay & Pinterest

Posted on July 23, 2013 in Build Your Brand, Hints, Tips, & Tricks by Katie Oskin

Polymer Clay and Pinterest: Do's & Don'ts for Proper Pinning Etiquette

Polymer Clay and Pinterest: Do's & Don'ts for Proper Pinning Etiquette

It’s no secret that for crafters and hobbyists, one of the best places to find tutorials and projects on the internet is Pinterest.  While Pinterest can be a wonderful resource, keep in mind that it is just that, a resource.  I will attempt to weigh-in on some of the more pressing etiquette concerns facing both users and the people who create material for Pinterest.

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Build Your Brand: Craft Show Promotion

Posted on July 17, 2013 in Build Your Brand by Katie Oskin

Build Your Brand Craft Show Series - Promotion Helps to Get You More Sales by KatersAcres

Build Your Brand Craft Show Series - Promotion Helps to Get You More Sales by KatersAcres

As a general rule of thumb, most craft shows have their own type of promotion. However, this does not negate the fact that your customers need to know that you are doing a show. There are several simple ways that you can help advertise the craft show that you will be participating in. Your show can only be a success if you take partial responsibility for craft show promotion.

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Craft Show Profitability

Posted on July 3, 2013 in Build Your Brand by Katie Oskin

Build Your Brand Craft Show Series - Profitability Calculator by KatersAcres

Build Your Brand Craft Show Series - Profitability Calculator by KatersAcres

The hardest thing that you need to decide when beginning to think about doing a craft show is: will it be profitable? Craft show profitability is one of the things that most people don’t consider.  They consider the cost of the table or space, but miss the overall costs of the show.  Today I’m going to give you some help in deciding if you craft show will be profitable for you and how to avoid a loss.

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Craft Show Planning & Your Calendar

Posted on June 19, 2013 in Build Your Brand by Katie Oskin

Build Your Brand Craft Show Series - So You Want to Do a Craft Show? Check Your Calendar by KatersAcres

Craft Show Planning & Preparation

Look Ahead at Your Calendar

Build Your Brand Craft Show Series - So You Want to Do a Craft Show? Check Your Calendar by KatersAcres

One of the most vital parts of getting ready for a craft show is minding your calendar!  This is so very important and it’s something that is often forgotten and overlooked as you continue on the daily grind of “life” and even the normal parts of running your Etsy shop.  I’m going to try and give you some of my best advice in calendar preparedness and getting ready for your craft show. Read More

Deciding on Your Product for a Craft Show

Posted on June 5, 2013 in Build Your Brand by Katie Oskin

Build Your Brand Craft Show Series - What Products to Take with You

Build Your Brand Craft Show Series - What Products to Take with You

Deciding on Your Product for a Craft Show

One of the most difficult decisions that you will face in preparation for a craft show is how much and what to take with you. Most of this decision will lie within the venue that your show is held; however, there are a few things that you can consider that will help you to make this decision. Read More