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Posted on August 29, 2012 in Build Your Brand by Katie Oskin
Welcome back to Build Your Brand! It’s time to go back to the basics of your art form and designs. But here’s the thing, I need you to be honest with me now…when was the last time you sketched your product or idea before you sat down to create it? For many seasoned artists, we sit down and let our talent, skills, or years of experience guide the creative process. But there is actually value to be had in sitting down with a notebook and a pen (or pencil).
There are a lot of benefits to a standard wide (or narrow) ruled notebook or a composition book, like I use. First it allows a place for you to gather all of your ideas, thoughts, track data, etc. Are there computer programs that can do this same thing, yes. Do you use them? If you do, GREAT! keep using them. But what might I ask are you using to draw your concepts and designs before you create?
Some people are born with a natural talent and ability to create. If you are one of those people, I applaud you! But 90% of “artists” have no idea what they are going to do or what they are going to design. They sit and “play” and hope that something turns out. And 50% of the time when artists do this, they are dissatisfied with their work or their design and concept “fails” in bringing their buyer into understanding or what they were trying to create.
I don’t care what you art form is, jewelry, zentangle, crochet, or clay…you need to sit down and draw out an idea, a color palette, a pattern, something. On average, my elaborate StoryBook scenes have at least 1 page of ideas and drawings sketched out. For the small items, there might just be one picture. But always a color palette and sometimes those color palettes even show up on my FaceBook page too.
You’ve worked so hard on Building Your Brand and building up your Etsy store, the last thing you want to do is stop producing quality pieces and products. So before you buy one more art supply (yes, I AM talking to you), buy yourself a notebook and be like a kid…be free, go wild, draw, and experiment with color.
I’m not talking about an art journal here. Art journals are very different. Art journals become art work themselves. I’m talking about just having a basic sketch of your design, drawing, or idea before you start the creative process.