How Often Do You Reevaluate Your Pricing?

That’s a great question isn’t it? For many handmade artisans, shops set their prices and never look back, never reevaluate, never reconsider.  After several years of Parker adoptions and having my Etsy store, one of the things that should be fluid (and not static) is pricing. Why? Well let’s be honest because the economy is in a constant state of flux. Some things go up in price and other things go down in price, but regardless, the cost of something is constantly changing. A great example are groceries! Are the prices in your store doing the same? To a certain degree they should be. Your business model, your costs, the hours you work, are in a constant state of flux. For your prices to be the same this year as last year is an old ideal that many businesses can’t follow. At a certain time, everyone needs to evaluate.

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